What is Neuromarketing with Dr. Michael Platt

on Sep 15, 2020 10:22:27 AM

On the first episode of our three part neuromarketing series on B2B Growth, we start off by helping you understand what neuromarketing is and why you should care.

The Science of Handwriting and How B2B Companies can Leverage It

on Jul 28, 2020 10:44:00 AM

When you were a kid, did your parents ever make you write handwritten "Thank You" notes after receiving presents for a birthday or holiday? Mine sure did!

The Science of Lead Nurturing

on Jul 8, 2020 8:31:51 AM

The best mid funnel approaches will always be those in which marketing and sales are seamlessly aligned. When a rep hits a roadblock, marketing needs to be right by their side to have collateral...

Color Psychology in Direct Mail

on Mar 13, 2020 2:12:00 PM

Surely as a salesperson or marketer, you've had to make a thoughtful decision about a color choice. It may've been limited to the brand colors of your company, or it may've been boundless....

10 Facts about Sensory Marketing

on Feb 19, 2020 9:15:00 AM

Sight is just one of the five senses linked to our brain. Marketers consistently target sight with advertisements but many overlook the fact that some of our most memorable experiences are made up...

The Hows and Whys of A/B Testing

on Feb 19, 2020 9:15:00 AM

The sales and marketing fields are always changing. It is hard to choose the most effective practices and know what will work specifically for your company. Because of this, many sales teams get...