Getting Creative with Lead Engagement: An Omnichannel Approach

on Nov 19, 2020 3:32:49 PM

In this webinar, I was joined by Daniel Cross, Director of Business Development at Verse to uncover creative strategies to leverage in an omnichannel approach to engage with leads.

ABM + Direct Mail: A Duo that Closes More Deals

on Sep 14, 2020 9:39:19 AM

The tables have turned!


Introducing Triggers

on Aug 6, 2020 1:38:02 PM

Data from HubSpot reveals that 68% of businesses use automation in some way...most of which are digital actions.

Postal Wins High Performer in G2's Account-Based Execution Category

on Jul 2, 2020 9:00:57 AM

We are excited to share that G2 has named a High Performer for Summer 2020 based on the response of users in the Grid Report for Account-Based Execution!



Postal's Account Picker for Marketing Agencies

on Jun 25, 2020 11:03:45 AM

As a marketing or sales professional, you may be familiar with the ability to manage one or multiple accounts within a platform of choice for your online communication.


Thinking Beyond the Follow-up Email

on May 12, 2020 2:02:43 PM

Take a peek at your inbox. How many people and companies have been trying to reach you? Probably quite a few, and chances are most of it seems like spam. 

Challenges to Marketing Automation

on Feb 19, 2020 9:15:00 AM

For many marketers, new data privacy regulations are posing as a threat in digital channels. The biggest companies in the world such as Google and Facebook are facing troubles because of how their...

What is ABM? | Account Based Marketing Explained

on Feb 19, 2020 9:15:00 AM

Account-based marketing is a buzzphrase right now in the B2B community. Even if you don’t know how ABM works, you have most likely heard of it. It's a revolutionary approach for how B2B marketers...

3 Things Every Modern Sales and Marketing Organization Should Master

on Feb 19, 2020 9:15:00 AM

Twenty years ago, if salespeople and marketers knew some of the existing technologies that are available today, they would probably burst into tears (at minimum). The industry has gone in a...