We are excited to share that G2 has named Postal.io a High Performer for Summer 2020 based on the response of users in the Grid Report for Account-Based Execution!
In light of COVID and increased digital overload, account-based tools have been of increasingly high demand lately.
In fact, Salesforce's Sixth Edition State of Marketing Report confirms this, as 89% of B2B marketers have an ABM program. Also, a Demand Generation Benchmark Study reported that ABM ranked highest for budget prioritization in 2020.
The future of sales and marketing is gravitating towards engagement strategies that value quality over quantity. Achieving this blend of personalization and automation in the offline is exactly what we aim to do.
Our goal is to enable customers to increase engagement so they can close more deals and generate a higher ROI.
In addition to the High Performer ranking, we were rated at an overall score of 4.9 / 5 in the Direct Mail Automation category and a 4.9 / 5 in the Account-Based Direct Mail Software category. As a result, we were able to secure spots on the G2 Grid Report for Summer 2020.
100% of users rated us 4 or 5 stars, 100% of users believe we are headed in the right direction, and users said they would be likely to recommend us at a rate of 99%!
These high ratings reflect Postal's user rating being near perfect for ease of use, quality of support, and ease of setup.
Read some more customer reviews sourced by G2 below!
It's truly amazing to see the value our customers have been getting out of Postal as an ABM tool for leveraging direct mail and gifting.