Postal Blog

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Challenges to Marketing Automation

on Feb 19, 2020 9:15:00 AM

For many marketers, new data privacy regulations are posing as a threat in digital channels. The biggest companies in the world such as Google and Facebook are facing troubles because of how their...

What is ABS? | Account Based Sales Explained

on Feb 19, 2020 9:15:00 AM

If you're in the B2B industry, you've probably heard of account-based sales (ABS).

 

Direct Mail Automation and Engagement Explained

on Feb 19, 2020 9:15:00 AM

Direct mail is uncharted territory for many sales and marketing teams. Here's our take on the concept and how it's meaningful engagement can exceed any other channel. 

 

What is ABM? | Account Based Marketing Explained

on Feb 19, 2020 9:15:00 AM

Account-based marketing is a buzzphrase right now in the B2B community. Even if you don’t know how ABM works, you have most likely heard of it. It's a revolutionary approach for how B2B marketers...

3 Things Every Modern Sales and Marketing Organization Should Master

on Feb 19, 2020 9:15:00 AM

Twenty years ago, if salespeople and marketers knew some of the existing technologies that are available today, they would probably burst into tears (at minimum). The industry has gone in a...

How Leaders can Leverage Direct Mail Marketing

on Feb 19, 2020 9:15:00 AM

What would be more authentic than a handwritten note from Bill Gates asking you to demo his new product? Receiving something like this in your mailbox would be jaw-dropping to say the least.

 

Why Personality and Diversity Matter in Sales

on Feb 19, 2020 9:15:00 AM

The business world is constantly adapting alongside technology. Many jobs are adapting as well, and few are getting replaced by automation. As Alyssa Behrens, Square Business Development Rep...

10 Facts about Sensory Marketing

on Feb 19, 2020 9:15:00 AM

Sight is just one of the five senses linked to our brain. Marketers consistently target sight with advertisements but many overlook the fact that some of our most memorable experiences are made up...

The Hows and Whys of A/B Testing

on Feb 19, 2020 9:15:00 AM

The sales and marketing fields are always changing. It is hard to choose the most effective practices and know what will work specifically for your company. Because of this, many sales teams get...