Postal Blog

Teach, learn, and grow together.

The Science Behind Developing an Ideal Customer Profile

on May 19, 2020 9:14:39 AM

Whether you are selling to businesses or individual consumers, having a deep understanding of who you are targeting is integral to any sales process.


Thinking Beyond the Follow-up Email

on May 12, 2020 2:02:43 PM

Take a peek at your inbox. How many people and companies have been trying to reach you? Probably quite a few, and chances are most of it seems like spam. 

Introducing Postal

on May 4, 2020 10:00:00 PM

If you're reading this, we want to first thank you for following us and taking your time today to hear what we've been up to. A new chapter in our company's history has begun and I can't be more...

5 Ways to Unify Your Online to Offline Strategy

on Apr 27, 2020 11:49:44 AM

An article recently published by Psychology Today looked into why communicating online may create more stress than connections. While they mention it's "the best means we have for connecting and...

10 Ways Experience Marketing Creates Differentiation

on Apr 20, 2020 12:51:06 PM
  1. Surely you've heard how the pandemic has impacted the performance of sales and marketing teams. It's almost as if consumers are becoming more analytical of what they're getting from companies.

Infographic: B2B Direct Mail

on Apr 10, 2020 10:30:00 AM

Workflows, sequences, or playbooks...however your organization labels them, there's a 61.5% chance that direct mail isn't a step or task within.


Infographic: Direct Mail & Digital

on Apr 10, 2020 10:28:03 AM

Comparatively, direct mail and digital channels flourish in their own areas - yet statistics show they are most effective when used together.


The Science of Touch in Sales

on Apr 3, 2020 12:10:17 PM

When it comes to sales methodologies and practices, we can all agree they're fairly similar -Whether you're Selling Through Curiosity, using the Challenger Method, SPIN Selling, SNAP Selling, or...

Emotional Connections Driven by Sales Psychology

on Mar 30, 2020 11:13:56 AM

Sales is an emotional game. It's about making someone feel a certain way until they make a decision. 


Color Psychology in Direct Mail

on Mar 13, 2020 2:12:00 PM

Surely as a salesperson or marketer, you've had to make a thoughtful decision about a color choice. It may've been limited to the brand colors of your company, or it may've been boundless....