Postal Blog

1. Surely you've heard how the pandemic has impacted the performance of sales and marketing teams. It's almost as if consumers are becoming more analytical of what they're getting from companies.

Workflows, sequences, or playbooks...however your organization labels them, there's a 61.5% chance that direct mail isn't a step or task within.

Comparatively, direct mail and digital channels flourish in their own areas - yet statistics show they are most effective when used together.

When it comes to sales methodologies and practices, we can all agree they're fairly similar -Whether you're Selling Through Curiosity, using the Challenger Method, SPIN Selling, SNAP Selling, or...

Sales is an emotional game. It's about making someone feel a certain way until they make a decision. 

Surely as a salesperson or marketer, you've had to make a thoughtful decision about a color choice. It may've been limited to the brand colors of your company, or it may've been boundless....

For many marketers, new data privacy regulations are posing as a threat in digital channels. The biggest companies in the world such as Google and Facebook are facing troubles because of how their...

If you're in the B2B industry, you've probably heard of account-based sales (ABS).

Direct mail is uncharted territory for many sales and marketing teams. Here's our take on the concept and how it's meaningful engagement can exceed any other channel. 

Account based marketing is a buzzphrase right now in the B2B community. Even if you don’t know how ABM works, you have most likely heard of it. It's a revolutionary approach for how B2B marketers...