Postal Blog

Teach, learn, and grow together.

10 Ways Experience Marketing Creates Differentiation

on Apr 20, 2020 12:51:06 PM
  1. Surely you've heard how the pandemic has impacted the performance of sales and marketing teams. It's almost as if consumers are becoming more analytical of what they're getting from companies.

Infographic: B2B Direct Mail

on Apr 10, 2020 10:30:00 AM

Workflows, sequences, or playbooks...however your organization labels them, there's a 61.5% chance that direct mail isn't a step or task within.


Infographic: Direct Mail & Digital

on Apr 10, 2020 10:28:03 AM

Comparatively, direct mail and digital channels flourish in their own areas - yet statistics show they are most effective when used together.


The Science of Touch in Sales

on Apr 3, 2020 12:10:17 PM

When it comes to sales methodologies and practices, we can all agree they're fairly similar -Whether you're Selling Through Curiosity, using the Challenger Method, SPIN Selling, SNAP Selling, or...

Emotional Connections Driven by Sales

on Mar 30, 2020 11:13:56 AM

Sales is an emotional game. It's about making someone feel a certain way until they make a decision. 


Color Psychology in Direct Mail

on Mar 13, 2020 2:12:00 PM

Surely as a salesperson or marketer, you've had to make a thoughtful decision about a color choice. It may've been limited to the brand colors of your company, or it may've been boundless....

Challenges to Marketing Automation

on Feb 19, 2020 9:15:00 AM

For many marketers, new data privacy regulations are posing as a threat in digital channels. The biggest companies in the world such as Google and Facebook are facing troubles because of how their...

What is ABS? | Account-Based Sales Explained

on Feb 19, 2020 9:15:00 AM

If you're in the B2B industry, you've probably heard of account-based sales (ABS).


Automated Direct Mail and Engagement Explained

on Feb 19, 2020 9:15:00 AM

Direct mail is uncharted territory for many sales and marketing teams. Here's our take on the concept and how it's meaningful engagement can exceed any other channel. 


What is ABM? | Account Based Marketing Explained

on Feb 19, 2020 9:15:00 AM

Account based marketing is a buzzphrase right now in the B2B community. Even if you don’t know how ABM works, you have most likely heard of it. It's a revolutionary approach for how B2B marketers...