Postal Blog

Teach, learn, and grow together.

Postal's 10 Most Popular Marketing, Sales, and CX Use Cases

on Sep 8, 2020 9:12:18 AM

We love hearing all the different ways our customers are adding value to their sales and marketing outreach by leveraging our offline engagement platform and items in our Marketplace.

SalesLoft Partnership Announcement

on Aug 27, 2020 10:38:18 AM

We are super excited to announce our partnership with SalesLoft, an amazing sales engagement platform that takes the guesswork out of prospecting, enabling teams like ours here at Postal to drive...

18 Ways Corporate Gifting 🎁  Elevates the Sales Experience

on Aug 24, 2020 1:30:50 PM

In our strategic gifting infographic, we analyzed how gifting helps businesses attract new prospects, influence pipeline, and retain customers. Here, we flip things, and look at the impact of...

Wine and Spirits in the Postal Marketplace 🍾

on Aug 20, 2020 2:35:06 PM

Grabbing a drink with customers has been a strategy that people in sales and marketing have used for decades...but you can't always meet in person.

Building and Scaling a Repeatable B2B Sales Process

on Aug 20, 2020 9:43:22 AM

In my opinion the most important aspects to getting a repeatable sales process off the ground is constant, iterative changes and just some real hard work.  You have to outwork the competition (and...

Introducing Triggers

on Aug 6, 2020 1:38:02 PM

Data from HubSpot reveals that 68% of businesses use automation in some way...most of which are digital actions.

Vendor Spotlight: SwagUp

on Jul 30, 2020 1:16:39 PM

For many B2B organizations, sending swag to prospects has been an extremely powerful tool that can yield amazing results when done properly.

 

The Science of Handwriting and How B2B Companies can Leverage It

on Jul 28, 2020 10:44:00 AM

When you were a kid, did your parents ever make you write handwritten "Thank You" notes after receiving presents for a birthday or holiday? Mine sure did!

HubSpot Partnership Announcement

on Jul 23, 2020 1:00:38 PM

There's something to be said about marketing automation when roughly 75% of all companies are using it.

The Science of Lead Nurturing

on Jul 8, 2020 8:31:51 AM

The best mid funnel approaches will always be those in which marketing and sales are seamlessly aligned. When a rep hits a roadblock, marketing needs to be right by their side to have collateral...