Postal Blog

Teach, learn, and grow together.

The Psychology Behind Customer Loyalty and Retention

on Jun 15, 2020 11:44:41 AM

Your customers are first and foremost to your business. If they need something, you do your best to provide it. If they have a concern, you always address it. Customer retention can make or break...

The Postal Marketplace

on Jun 10, 2020 8:54:28 AM

Having a centralized platform to manage offline communications means there has to be some sort of "store" to select your direct mail and gifts from.

 

The Postal Guide to Direct Mail & Gifting

on Jun 3, 2020 8:56:11 AM

In the midst of uncertain times, establishing trust with consumers and potential customers is more important than ever before. Online channels for sales and marketers are nearing critical mass as...

The Science Behind Developing an Ideal Customer Profile

on May 19, 2020 9:14:39 AM

Whether you are selling to businesses or individual consumers, having a deep understanding of who you are targeting is integral to any sales process.

 

Thinking Beyond the Follow-up Email

on May 12, 2020 2:02:43 PM

Take a look at your inbox. How many people and companies have been trying to reach you? There are probably quite a few and chances are most of it seems like spam. 

Introducing Postal

on May 4, 2020 10:00:00 PM

If you're reading this, we want to first thank you for following us and taking your time today to hear what we've been up to. A new chapter in our company's history has begun and I can't be more...

5 Ways to Unify Your Online to Offline Strategy

on Apr 27, 2020 11:49:44 AM

An article recently published by Psychology Today looked into why communicating online may create more stress than connections. While they mention it's "the best means we have for connecting and...

Rethinking your Strategy? 10 Reasons to Consider Offline Engagement

on Apr 20, 2020 12:51:06 PM
  1. Surely you've heard how the pandemic has impacted the performance of sales and marketing teams. It's almost as if consumers are becoming more analytical of what they're getting from companies.

Infographic: B2B Direct Mail

on Apr 10, 2020 10:30:00 AM

Workflows, sequences, or playbooks...however your organization labels them, there's a 61.5% chance that direct mail isn't a step or task within.

 

Infographic: Direct Mail & Digital

on Apr 10, 2020 10:28:03 AM

Comparatively, direct mail and digital channels flourish in their own areas - yet statistics show they are most effective when used together.