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Your customers are first and foremost to your business. If they need something, you do your best to provide it. If they have a concern, you always address it. Customer retention can make or break...
Whether you are selling to businesses or individual consumers, having a deep understanding of who you are targeting is integral to any sales process.
Surely you've heard how the pandemic has impacted the performance of sales and marketing teams. It's almost as if consumers are becoming more analytical of what they're getting from companies.