There's something to be said about marketing automation when roughly 75% of all companies are using it.
While there's all sorts of tools out there for leveraging marketing automation, one outshines the rest when it comes to the sheer capability and scalability of the features.
Watch Tara, as she introduces the partnership between Postal and HubSpot, and learn how you can quickly integrate direct mail and gifting into your workflows.
Adding an offline touchpoint to your sales and marketing strategy can triple response rates and increase your number of meetings booked by 35%.
According to HubSpot's research, 82% of buyers take meetings with reps who reach out to them...but 58% say these meetings aren't valuable.
This enables us to create value with buyers, something that helps our business grow better!
Not only can we personalize based on where the buyer is at in their sales journey, but ensure communication is effective. Additionally, their automation capabilities enable our marketing team to stay on-top of content production, instead of wasting time manually sending out deliverables.
Our new partnership with HubSpot, allows users to embed direct mail and gifting into workflows, adding an offline touchpoint to their strategy.
Postal's triggers can be added to workflows natively in HubSpot that automate such actions.
For instance, let's say an opportunity is closed-won. We then automatically send a bottle of champagne to our new client welcoming them to our Postal family, then in 90-days we send a hand-written note from our CEO, and in 180 days a box of cookies.
Every send and engagement is carried out through HubSpot for a native and integrated experience!
By marrying online and offline engagement we not only create a world-class user experience but empower our clients with their sending journey.