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Whether you are selling to businesses or individual consumers, having a deep understanding of who you are targeting is integral to any sales process.
Take a look at your inbox. How many people and companies have been trying to reach you? There are probably quite a few and chances are most of it seems like spam.
If you're reading this, we want to first thank you for following us and taking your time today to hear what we've been up to. A new chapter in our company's history has begun and I can't be more...
An article recently published by Psychology Today looked into why communicating online may create more stress than connections. While they mention it's "the best means we have for connecting and...
Surely you've heard how the pandemic has impacted the performance of sales and marketing teams. It's almost as if consumers are becoming more analytical of what they're getting from companies.
Workflows, sequences, or playbooks...however your organization labels them, there's a 61.5% chance that direct mail isn't a step or task within.
Comparatively, direct mail and digital channels flourish in their own areas - yet statistics show they are most effective when used together.
When it comes to sales methodologies and practices, we can all agree they're fairly similar -Whether you're Selling Through Curiosity, using the Challenger Method, SPIN Selling, SNAP Selling, or...
Sales is an emotional game. It's about making someone feel a certain way until they make a decision.
Surely as a salesperson or marketer, you've had to make a thoughtful decision about a color choice. It may've been limited to the brand colors of your company, or it may've been boundless....
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